For marketing and advertising programs, favorable imaging and connectivity with customers have always gone hand in hand. Let’s examine some ways marketing is becoming more customer based through positive customer referral programs.read more
In this blog post, we’ll review the KPI metrics your SaaS company should measure from day one, as well as what they mean for your business and what data points you should be aiming for.read more
Word of Mouth Marketing is a powerful strategy, essential for your integrated market plan. Whether you realize it or not, this type of referral marketing has been a factor in your marketing efforts all of your career and you’ve also been a participant all your life.read more
As many successful businesses will tell you, positive customer experiences and interactions can often make or break a business’ success. Referrals from existing customers to new customers can be some of the most powerful marketing and loyalty building tools.read more
SaaS Metrics provide much-needed insight to grow and manage a successful SaaS business.
To begin, the key to growing a healthy SaaS business, which provides quality leads, is providing a great customer experience. Customer loyalty is your winning ingredient in building a sustainable long-term brand.
Deciding on what kind of word-of-mouth referral marketing program to run and what rewards to offer is not an easy decision. The success of your word-of-mouth campaign depends on this decision though.read more
Weave your customer referral program into your marketing strategy, used in conjunction with other plans, but not an end-all solution. Remember, this takes time to build and will pay off in the long run.read more
This post will give you a good overview of how to go about setting up a referral campaign to launch your product. What you will learn:
1. Start with a Goal
2. Evaluate your Marketing Strategy
3. What’s in it for me?
4. Building out Your Campaign
5. Measure, Report, & Refine
Each business works differently and needs a different referral reward program. If one incentive proves to be suitable for one business, it may be entirely wrong for another.read more
Referral program concept is pretty simple – you incentivize your customers to recommend you to others by rewarding them.read more