Customer Lifetime Value
Customer Lifetime Value (LTV) predicts the revenue that a single customer relationship brings to your company over the time of service. Understanding what your LTV is, provides the insight into what you should be spending on marketing, sales, along with product/feature development. If you find your LTV is low, you may consider increasing the value of your service by adding carefully selected features or services that you know your customers will purchase. Having a close relationship with your customer base is the key to having a thriving SaaS business with a high LTV.
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