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Customer Acquisition Cost (CAC) - How to calculate this KPI

Customer Acquisition Cost

Customer acquisition costs are the total amount spent on marketing and sales to acquire new customers. Marketing channels that provide qualified leads which convert to new customers faster and shorten the sales cycle, help lower your CAC.

Customer acquisition cost is calculated by taking the sum of sales and marketing expenses divided by the number of new customers acquired within a predetermined time period.



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I want to hear more about customer referrals

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